Goodwin Analysis- Kanye West , Paranoid.

1. Music videos demonstrate genre characteristics (e.g. stage performance in metal video, dance routine for boy/girl band).

There is a lot of glamour in the video, mainly provided by Rhianna, which is typical of a Kanye West video. The video genre is horror, and there are lots of horror characteristics such as the fangs in the background, the moon shining in the night and the scary looking mountain.

2. There is a relationship between lyrics and visuals (either illustrative, amplifying, contradicting).

The words that flash up on screen at the start of the song are all words associated with 'paranoia'. There are also scenes where Rhianna is driving the car and looking very paranoid, which also fits in with the horror genre. also some lyrics flash up on the screen at the same time as they are sung, such as "tell me right now".

3. There is a relationship between music and visuals (either illustrative, amplifying, contradicting).

At the start of the song the camera movements are quite slow until the beat speeds up and the camera zooms into Rhianna's face. A lot of the time the lights flash at the same time as the beat. Also at the end, images of Rhianna's face flash up on screen in time with the beat.

4. The demands of the record label will include the need for lots of close ups of the artist and the artist may develop motifs which recur across their work (a visual style).

There are frequent close ups of Kanye West, but only in the background to look scary and add to the horror feel. There is not really a motif as most of his videos are very different, but lyrics appear on screen in time with the music, like in the video for 'Good life' (as seen below).



5. There is frequently reference to notion of looking (screens within screens, telescopes, etc) and particularly voyeuristic treatment of the female body.

There is a big reference to looking when Rhianna is driving as she is constantly looking around to make sure no-one is following her. there is also a lot of the obvious voyeurism, with Rhianna in the revealing outfit, and the shadow of the hands pulling down the bed covers at the start of the video.

6. There is often intertextual reference (to films, tv programmes, other music videos etc).

There is an obvious reference to old fashion horror films with all of the characteristics mentioned in the first heading. There is also the bad graphics with the car driving down the mountain, which makes it look like an old fashioned film, as they did not have the technology in them days.